Market Promotion of Electric Vehicles

2018-10-07

This study investigates consumer perceptions, attitudes, and intentions regarding the adoption of electric vehicle (EV) in Nepal. Conducted on October 7, 2018, the research includes responses from 411 individuals using both quantitative and qualitative methods to understand public perception on electric vehicle adoption in Nepal. Data analysis includes frequency distribution and descriptive statistics to uncover key factors influencing EV adoption.

The findings show that over half of non-EV users express interest in buying an electric vehicle, primarily due to environmental benefits and lower maintenance costs. However, major concerns include the lack of charging stations, high upfront costs, and battery replacement expenses.

Respondents highlight that the availability of fast-charging infrastructure and maintenance services could significantly improve adoption rates. Key motivators include low operating costs, reduced pollution, and potential resale value. On the other hand, the high cost of EVs and limited awareness about their benefits discourage potential buyers.

Focus group discussions and in-depth interviews further reveal gaps in public knowledge, inadequate infrastructure, and concerns about EV performance for long-distance travel. Government representatives outline goals to increase EV adoption by offering reduced customs duties and road taxes, though battery disposal remains an unaddressed issue. EV dealers also point to low public awareness and infrastructure limitations as major market challenges.

Factsheet

Presentation Slide