Public Perception Study on Smart Phone

2020-06-22

This study presents insights into public perceptions on smartphone usage, purchasing behavior, and user preferences in Nepal. The research is a face-to-face interview with 542 smartphone users across the Kathmandu Valley. Using a structured quantitative approach, the study captures how people in Nepal use smartphones, what features they prioritize, and what influences their purchase decisions. By examining public perceptions, the study helps identify key trends shaping consumer behavior. These findings provide a deeper understanding of public perceptions offer valuable guidance for manufacturers, retailers, and service providers.

The findings show that smartphones are primarily used for communication, browsing social media, and taking photos—making them essential tools in everyday life. Most users replace their phones only when the device stops working, though many plan to upgrade within the next six months.

Personal preference and recommendations from friends and family are the biggest influences on purchase decisions. Mobile retail stores are the most preferred place to buy smartphones, while some users also choose to purchase from abroad. Camera quality, particularly the rear camera, ranks highest among prioritized features, while price and brand play a smaller role for most users.

This study highlights the growing role of smartphones in Nepal’s daily routines and offers valuable insights for manufacturers, retailers, and service providers looking to better meet user needs.

Factsheet

Presentation Slide