Public Perception on the Clean Feed Policy in Nepal
2020-10-23
This study presents findings from a preliminary study conducted by Avant Garde Solutions to understand public perception of the Clean Feed Policy in Nepal. Implemented by the Government of Nepal on October 23, 2020, the Clean Feed Policy restricts foreign advertisements on foreign television channels, aiming to promote the domestic advertising industry.
Based on responses from 210 individuals within the Kathmandu Valley, the study reveals that a majority of respondents are aware of the policy and support its goals. Many believe it can boost local content and strengthen Nepal’s advertising sector. However, concerns remain about the added cost of cable services, with some respondents hesitant to pay more for uninterrupted content.
Overall, the findings highlight a generally positive outlook on the policy’s potential, along with important feedback on areas that may require further public engagement and policy refinement.
Attachments
Factsheet
Presentation Slide
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