ICC Men’s T20 World Cup 2026 Viewership Among Gen Z Respondents
2026-03-30
The study assesses the viewership of the ICC Men's T20 World Cup 2026 among Gen Z respondents (18–28 years) in Kathmandu Valley by examining tournament viewership and preferred viewing platforms. A quantitative survey was conducted among 630 respondents (315 males and 315 females) using Computer-Aided Personal Interviewing (CAPI) between 15th March and 30th March, 2026.
The findings show that 30% of respondents have watched the ICC Men's T20 World Cup 2026, while 70% have not. Tournament viewership is significantly higher among male respondents (53%) than female respondents (7%). Among those who watched the tournament, 44% viewed it on Kantipur Max, making it the most preferred viewing platform among both male (45%) and female (35%) respondents.
The ICC Men's T20 World Cup 2026 records moderate viewership among Gen Z respondents, with male respondents showing considerably higher engagement than female respondents. Kantipur Max remains the leading platform for tournament viewership across both male and female audiences.
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